Small businesses run on chat, and owners can’t keep up.
Customers and leads message on LINE and WhatsApp at all hours. Replies are slow or missed, work gets lost in chat threads, and follow-ups never happen. Quotes go unchased and invoices go unpaid.
Hiring an admin costs ฿12,000–18,000+ a month, too much for most small businesses. Existing tools are either chatbots that only answer FAQs, or software (CRMs, booking and invoicing apps) that needs setup, training and a laptop, which small owners don’t use.
Living in Bangkok, I see this problem first-hand. Owners run their whole business from LINE on their phone, and messages, quotes and payments slip through the cracks. Surge started from watching that happen.
Launch visuals for the Thai market.